Building the next chapter of LEGO Friends
After winning the LEGO pitch at Jellyfish, we had the challenge of creating over 100 pieces of YouTube content for the LEGO Friends series.
We got to know the LEGO Friends characters and then had loads of fun ideating, producing three spin off-series to the LEGO Friends franchise with new animation, cook-off challenges, pet match stories, episode recaps, gamified concepts, highlights reels and loads more.
It’s evolved my skillset into areas I hadn’t yet explored including screenwriting, and animation direction.
We have plenty more to come in the world of LEGO Friends, so watch this space!
The ultimate creator cheat code
YouTube asked us to build them an Instagram page that would offer tips, tutorials, news, and inspiration to help supercharge your YouTube channel. And so, the YouTube Creators channel was born.
We started by designing the look and feel of the page before developing a range of content pillars and ideas to populate the feed. Then, we started making them.
Over the years, we have worked with creators to produce poolside interviews at VidCon, behind-the-scenes content from the Streamer Awards, a creator spelling bee, tutorials from cats, and much, much more.
The page is now 340k followers strong and counting, making it an essential resource for aspiring creators worldwide to learn how it’s done from those who know content best.
Here’s a selection of some of our top-performing posts…
At just $1 extra per item, the McValue Menu lets you stack the deals your way to create your own McDonald’s love story.
So when McDonald’s wanted a social campaign to promote the McValue Meal, we had a simple idea. Parody existing love story trends with a funny McDonalds twist.
Whatever the subject, it would be replaced with a love affair for items on the McValue menu.
Each video was produced 100% in AI, using Pencil tools to get the humans looking as close to reality as possible.
And to accompany the campaign, we created a set of memes that used playful headlines to promote the McValue meal offer.
Fill the Billboard. Share the Love.
Our friends at Choose Love asked us to create a campaign that would sell their refugee-supporting products over the holidays. So, we lit up Outernet London with the Choose Love Fillboard.
It's a simple idea and it’s exactly what it sounds like. A billboard that you fill up! Scan the QR code, gift an item to a refugee, and see your love pop up on the digital display.
We created this as a passion project with a select group of creative friends, because millions of people are displaced every year. As these numbers climb, ramping up the Choose Love sales has never been more crucial.
The campaign brought in over £3,000 in product sales that were donated directly to refugees, while promoting their Regent Street store to thousands of shoppers.
The invisible network fuelling the future
Gren is a Green energy company.
They build networks of pipes under cities to transport energy at scale in the most efficient way possible.
We were given the challenge of making an AI generated film to explain how it works to investors.
I wrote the script, and then with an insanely good team we generated their new brand film.
They now use it as an explainer at conferences to tell their energy story.
Oversized Shoe. Colossal launch.
HOKA wanted to launch their Skyward X running shoe with a bang, so we started looking at how we could blow up its key features to the max.
After exploring the ‘skyward suspension’ angle on the Brooklyn Suspension Bridge, there was another feature staring us right in the face. The ‘Oversized cushioning’.
So, Using FOOH, we crafted the Skyward X sneaker onto the most oversized foot in America. The statue of liberty.
The video became HOKA’s most popular social post to date, with 1.6 million views, bringing it attention as oversized as the shoe itself!
Meet the everyday heroes of Covid-19
People of The Pandemic was a global collaborative photography project, highlighting the humanity that existed behind the headlines of COVID-19. Through portraits and stories we amplified the voices of everyday heroes in our society who we often take for granted.
The project started at our local supermarket in the wake of the pandemic, where Jarvis - an employee of the store was still clocking into his shift. After hearing his words, we began to wonder - how are people like him coping during this time?
Through Instagram, we connected with other photographers and creatives from lots of different countries, and soon enough a worldwide team was forming. New portraits and stories were being entered from every continent, bringing new perspectives and introducing more people to participate in the movement.
Our multinational team included 30+ creatives across 18 cities, with charters from Estonia to Taiwan, and Melbourne to Yangon.
Football has no borders
At its peak over 9000 refugees were living in the Calais Jungle with low morale and little hope. But there’s one thing that let them forget everything and allowed us to tell their stories. The universal language of football.
With this in mind we pitched our idea to football channel Copa 90, and together created The Liberté Cup - an epic one day tournament for the refugees in northern France. It was not a political campaign, nor a charity, and we were not asking to open borders. The aim was simple. To change the way refugees are viewed in the media.
Support for the tournament came in from pro players like Lionel Messi bringing media coverage across the world, and teams and supporters travelled far and wide to take part in the epic day of football.
Results
A documentary about the tournament was created by Copa 90 and aired for one year on ITV Hub. Media coverage spread across The UK, France, Spain and Argentina achieving our goal of changing the media perception of refugees.
Raise Your Dare - Nike Tottenham Hotspur 2020/21 kit launch
“We are the N17 athletes* and we’re here to make our mark. We take on the impossible to claim London as our stage. Raising our game and doing it with a dare mentality.”
To launch the 2020 Tottenham Hotspur kits, we wanted to inspire N17’s untameable youth to take on anything. Encouraging them not to focus on where they’ve been before, but fill them with self-belief in where they are going next. In a series of editorial pieces, we asked Tottenham players how they are raising their dare mentality, finding untrodden grounds unique to them. No looking back, only reflections of what made them, with a focus on pushing the limits on what they Dare To Do.
It’s time to Raise Your Dare
